11/19/2023 0 Comments Aesthetic pink color paletteIn fact, many pastel shades create feelings of peace and serenity because they’re easier on the eyes thanks to their lack of saturation. While red has traditionally represented energy or danger, pastel pink brings softness and calm. That also means they bring new dimensions to the colors from which they derive. Read our blog on the 7 graphic design trends of 2021 to learn more.īecause pastels are created from other colors, there’s no single color family they belong to, which makes them incredibly versatile. Pastels can also be categorized as a type of muted colors-vivid colors desaturated as they’re mixed with black, white or a complementary color. ![]() In our modern age in which most design is done on computers, pastel shades with a low saturation level. Pastels are tints of other colors, which means that if you were using actual paint, you would achieve a color like baby blue by adding white to primary blue. Grab your copy now - it’s not like any other marketing reports out there, plus it’s 100% free! In addition to that, you’ll also know about the trends in using visuals in content marketing and the impacts of the pandemic on visual content, from 200+ marketers all over the world interviewed by Venngage. The report uses data gathered from over 100,000 customers of HubSpot CRM. It’s time you keep yourself informed of the latest marketing statistics and trends during the past two years, and learn how COVID-19 has affected marketing efforts in different industries - with this FREE marketing statistics report put together by Venngage and HubSpot. Marketers, are you still using data from pre-COVID times?ĭon’t make decisions based on outdated data that no longer applies. NEW! Introducing: Marketing Statistics Report 2022 While pastel shades are typically associated with spring, pastel color palettes can be used year-round.Ĭompanies in the wellness, childcare or healthcare space can use pastel color palettes for their logos, while others can create seasonally engaging social media content with an airy spring or summer vibe.īring your vision to life by adding your favorite colors to your Venngage Brand Kit so you can ensure all your infographics, presentations and visual content represent your brand identity. So green becomes mint, while purple becomes lavender. In the following list of 10 aesthetic color palettes, the colors are laid out in this exact format from left to right along with their respective HEX codes for you to copy and paste! I have used tools like Adobe Colors and Coolers to customize and curate these aesthetic color palettes for you.In color science, pastels are essentially tints of other colors created by adding white. It should do the job of attracting attention to the area where you choose to use it. Depending upon the feel you want to go for, the accent color could be a complete contrast to the overall palette or it could be a complementary color that belongs but does not blend in. This last color in your aesthetic color palette brings freshness and uniqueness to your brand color palette. Pro Tip: No doubt, black is black and is a classic! But if you want to remove the element of formality that a pure black can bring and add some warmth to your professional services brand, try switching black with a darker gray color and see the instant difference in the feel of your brand identity! It usually is a shade from the black color family. ![]() Some brand identity designers and web designers may not, but I include the text color in the brand color palette. This color complements the primary color combination yet it has a standalone personality that can be used to make some sections stand out, especially on a website. ![]() This color is a contrast to the primary color and these two are used together to give a premium feel to any professional service brand’s identity. ![]() This is the main bold color in the palette around which the rest of the palette is curated. When working on brand identity design or website design for professional service brands, I create an aesthetic color palette comprising 5 colors. Before I dive into the list of aesthetic color palettes, let me quickly share my method of curating a color palette for a brand offering premium services.
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